Still
Magic
Meet Me
Marcel Thompson
Author | Distiller
My working life in 1980s Auckland, New Zealand. As as assistant distiller My interest in the alcohol industry grew beyond both gin, and New Zealand, overseeing joint venture operations based in Australia, Fiji and Papua New Guinea.
Products additional to gin included scotch, bourbon, rum, vodka, alcoholic sodas and premixed drinks.
Passing these skills on to the next gin generation is the fuel that drives my sense of purpose: to create new legacies for centuries-old narratives.
About Us
If you love gin and want to know how to make it, Still Magic will show you how.
Still Magic provides you with a distiller’s view of the gin world, paying homage to its colourful history, its place today, and what gin’s future would look like with you at the helm. Gin is still as magical today as it ever was. You will learn about relevant gin techniques that have stood the test of time, and the part they play in today’s global resurgence…
Meet Me
Marcel Thompson
Author | Distiller | Planner | Scheduler | Integrator
Working life began as an assistant distiller in 1980s Auckland, New Zealand. My interest in the alcohol industry grew beyond gin, and New Zealand, overseeing joint venture operations based in Australia, Fiji and Papua New Guinea.
The products were as diverse as tequila, bourbon, rum, vodka and premixed drinks. The chance to pass on these skills to thenext gin generation is the fuel that drives my passion and desire to create new legacies for what is a centuries-old narrative.
Gin Ventures: A gin distiller’s guide to starting your craft spirits business
Are you thinking about setting up your own gin distillery?
Gin is experiencing a global boom, and this resurgence has brought about a new generation of gin makers who are eager to start their own craft spirits businesses.
Gin Ventures will take you step by step through the journey of setting up your business, from planning your distillery to choosing your team and marketing your product.
Read this book to understand how to:
- Create a robust business plan and choose a great location for your distillery
- Integrate the SPIRIT process to provide a strong framework for your business
- Build an effective team and implement a smart approach to delegation to accelerate your progress
- Deploy product, brand/marketing and distribution strategies to drive cash flow
- Manage risk to avoid nasty surprises and ensure success
- Lead boldly, challenge the norm and create a work environment that nurtures and retains great people
Get your copy of Gin Ventures here:
The Still Magic Approach
If you love gin and want to know how to make it, let me show you how. Gin is still as magical today as it ever was.
Inexperience is no barrier to success; no one ever – myself included – ever started Day 1 as a gin maker!
You will learn about relevant gin techniques that have stood the test of time, and the part they play in today’s global resurgence.
Still Magic will transport you back in time to the heady days of early gin making. This will help you understand and apply first principles. You will learn about botanicals, bases and blending; the 3Bs of gin making used by seventeenth-century gin makers in London, gin’s spiritual home.
You will then learn about decision making, investigation, sampling, testing, improvements and launching; the D.I.S.T.I.L process. This process represents the major technological step-change that drove gin production and consumption to unprecedented levels in eighteenth-century London. And now, in this modern world of sociability and real-time connectedness, this legacy is within reach.
To buy a copy of Still Magic – A gin distiller’s guide for beginners
1. Google ‘Still Magic’ to find local stockists, or
2. Click on the links here 👇
