The Book

Gin Ventures

Gin Ventures: A gin distiller’s guide to starting your craft spirits business

Are you thinking about setting up your own gin distillery?

Gin is experiencing a global boom, and this resurgence has brought about a new generation of gin makers who are eager to start their own craft spirits businesses.

Gin Ventures will take you step by step through the journey of setting up your business, from planning your distillery to choosing your team and marketing your product.

Read this book to understand how to:

  • Create a robust business plan and choose a great location for your distillery
  • Integrate the SPIRIT process to provide a strong framework for your business
  • Build an effective team and implement a smart approach to delegation to accelerate your progress
  • Deploy product, brand/marketing and distribution strategies to drive cash flow
  • Manage risk to avoid nasty surprises and ensure success
  • Lead boldly, challenge the norm and create a work environment that nurtures and retains great people

Get your copy of Gin Ventures here:

Amazon UK
Amazon US
Amazon Australia

Book Reviews

A much needed “How to set up a Distilling Business Guide” and How to Make Gin

“Gin, Gin,
The second book in the Still Magic Series is out now by Marcel Thompson. The second volume writ large, as Thompson likes to say often. While called Gin Ventures and is a hefty 64 pages longer than the initial tome, Still Magic, it would be most relevant to anyone starting a distillery – not just the potential ginners!

Now I am biased as each one of our Gin team for the major Gin course we teach each year gets a mention by Thompson. However, the volume is filled with cogent advice from Thompson and via quoting other experts, and is replete with many other stories, anecdotes and the relaying of the experiences of others. Both his books should be bought and read by all budding and even current craft distillers.

One slight omission here. In third party distilling it is important to maintain the rights to the formula made and how to deal with a move to a new facility or distillery. Otherwise there is little to fault here – a few “you”, instead of “your” errors in place, but that is a niggly feature of current day electronic spell checkers.

This is a must read for many and a welcome addition to the “How-to” (set up a business) literature – sorely lacking for the distilling industry. I read the book in one short four hour sitting and enjoyed all of it. It resonated with a small business owner and will be valuable for any other budding entrepreneur for its overall lessons. Covid issues permitting, Thompson will be in Lexington, KY in May 2022 to teach distillers directly about gin. From production to marketing and beyond. We cannot wait to meet him again.

In the meantime, read both books and learn how to set up any type of craft distillery and then to make some fine gin in the process. And be on the lookout for a third volume which might be in the works.

Gary Spedding

Amazon Review